The brand
Clothes with
character.
Wax London was founded in 2015 by three friends with a shared desire to dress well without losing personality. British heritage, Mediterranean ease and Indian craftsmanship meet through a distinctly London point of view, shaped by family, music, togetherness and city life.
Workwear blues
Washed and well travelled
Holiday brights
Colour with character
Sun-washed coral
A different kind of classic
Our perspective
Why we believe in
Wax London.
Wax London turns personality into product. Distinctive textures, confident colour and an unmistakable London attitude give the collection immediate recognition, while wearable shapes and a coherent wardrobe make it commercially clear. Expressive without becoming difficult, it gives retailers something customers notice, understand and want to wear.