The brand
Denim with
a story.
Founded in Denmark in 2010, Blue de Gênes draws inspiration from the origins of blue jeans in Genoa. Denim, tailoring and knitwear are developed with premium materials and traditional techniques, creating clothing designed to gain character through use.
Indigo tailoring
A Danish point of view
Modern knitwear
Made to last
Lived-in layers
Better with time
Our perspective
Why we believe in
Blue de Gênes.
Blue de Gênes gives provenance a practical role. Honest materials, enduring construction and products that improve with wear create a credible alternative to disposable menswear.