Belstaff is a British modern heritage brand with a century-long legacy of innovation, resilience, and style. Founded in 1924 in Stoke-on-Trent, Belstaff was born from a pioneering spirit and a desire to equip individuals for life’s boldest pursuits. From waterproofing breakthroughs to outerwear excellence, Belstaff has consistently pushed boundaries - on the road, in the wild, and beyond.

Over the decades, the brand has created protective gear for racing drivers chasing speed, windproof smocks for Royal Marines weathering the harshest conditions, and insulating apparel for mountaineers pushing past their limits. Every piece is made with purpose - designed to endure, inspire, and move people forward.

At the heart of Belstaff is the independent spirit - a trait shared by adventurers, rebels, and creators who have long worn the phoenix badge as a symbol of quality, individuality, and defiance of convention.

Still rooted in its working-class beginnings and shaped by the fabric innovation of its founders, Eli Belovitch and Harry Grosberg, Belstaff remains a proud part of British culture. Today, it continues to merge rugged performance with timeless style, crafting garments that are as ready for the streets as they are for the great unknown.